Lesson One: Data Preparation and Cleaning
Lesson Two: Data Exploration and Visualization
Lesson Three: Unsupervised Learning: Customer Segmentation
Lesson Four: Choosing the Best Segmentation Approach
Lesson Five: Predicting Customer Revenue Using Linear Regression
Lesson Six: Other Regression Techniques and Tools for Evaluation
Lesson Seven: Supervised Learning: Predicting Customer Churn
Lesson Eight: Fine-Tuning Classification Algorithms
Lesson Nine: Modeling Customer Choice
Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts.
It’ll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
Hardware:
For an optimal student experience, we recommend the following hardware configuration:
Software:
You’ll also need the following software installed in advance:
Lesson One: Data Preparation and Cleaning
Lesson Two: Data Exploration and Visualization
Lesson Three: Unsupervised Learning: Customer Segmentation
Lesson Four: Choosing the Best Segmentation Approach
Lesson Five: Predicting Customer Revenue Using Linear Regression
Lesson Six: Other Regression Techniques and Tools for Evaluation
Lesson Seven: Supervised Learning: Predicting Customer Churn
Lesson Eight: Fine-Tuning Classification Algorithms
Lesson Nine: Modeling Customer Choice
Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts.
It’ll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
Hardware:
For an optimal student experience, we recommend the following hardware configuration:
Software:
You’ll also need the following software installed in advance: