This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Associated Certification:
After completing this course, you will be able to:
Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lesson
After completing this module, students will be able to:
Module 2: Manage customers in Dynamics 365 Marketing
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lesson
After completing this module, students will be able to:
Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lesson
After completing this module, students will be able to:
Module 4: Manage segments and subscription centers
This module will cover how to create different types of segments, how to build a subscription center, and how to configure double opt-in.
Lesson
After completing this module, students will be able to:
Module 5: Manage emails and journeys in Dynamics 365 Marketing
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lesson
After completing this module, students will be able to:
Module 6: Manage events
This module will review the customer journey creation process.
Lesson
After completing this module, students will be able to:
Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lesson
After completing this module, students will be able to:
Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lesson
After completing this module, students will be able to:
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.
This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Associated Certification:
After completing this course, you will be able to:
Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lesson
After completing this module, students will be able to:
Module 2: Manage customers in Dynamics 365 Marketing
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lesson
After completing this module, students will be able to:
Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lesson
After completing this module, students will be able to:
Module 4: Manage segments and subscription centers
This module will cover how to create different types of segments, how to build a subscription center, and how to configure double opt-in.
Lesson
After completing this module, students will be able to:
Module 5: Manage emails and journeys in Dynamics 365 Marketing
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lesson
After completing this module, students will be able to:
Module 6: Manage events
This module will review the customer journey creation process.
Lesson
After completing this module, students will be able to:
Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lesson
After completing this module, students will be able to:
Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lesson
After completing this module, students will be able to:
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.